Brandi Price, et al. v. L’Oreal USA, Inc., et al.

No. 17-CV-614 (LGS)

If you bought Matrix Biolage Advanced Keratindose Pro-Keratin + Silk Shampoo, Pro-Keratin + Silk Conditioner, and/or Pro-Keratin + Silk Renewal Spray, this class action notice may affect your rights.

New York and California consumers have sued L’Oréal USA, Inc. and Matrix Essentials LLC (“Defendants”), alleging that their Matrix Biolage Advanced Keratindose Pro-Keratin + Silk Shampoo, Pro-Keratin + Silk Conditioner, and/or Pro-Keratin + Silk Renewal Spray (the “Keratindose Products” or the “Products”) suggest the presence of keratin, but do not contain keratin.

The Court has not decided whether Defendants violated any laws.

There is no money available at this point in the litigation and no guarantee that there will be.

The Court decided this should be a class action on behalf of two “Classes,” or groups of people, that could include you. More information is available in a detailed Long Form Notice.

WHO IS INCLUDED?

The Court decided that the Classes include people who reside in California or New York who purchased the Keratindose Products from January 26, 2013 until November 4, 2018 (the “Class Members”).

WHAT IS THIS CASE ABOUT?

The lawsuit alleges that the Keratindose Products falsely represented that they contain keratin when they do not, and that Plaintiffs and Class Members have been harmed, as they would not have purchased the Products at the price they paid had they known the Products did not contain keratin.

The lawsuit seeks money from Defendants for Class Members who purchased the Keratindose Products.

There is no money available at this point in the litigation and no guarantee that there will be. The Court has not decided whether Defendants violated any laws.

WHAT ARE MY RIGHTS?

You have a choice of whether to stay in the Class or not, but you must decide by December 14, 2018.

To stay in the Class, you do not have to do anything. By doing nothing, you keep the possibility of getting money that may come from a trial. But, you give up any rights you may have to sue Defendants on your own about the same legal claims in this lawsuit. The Court appointed five law firms to represent you as “Co-Class Counsel.” Alternatively, you may hire and pay your own lawyer to appear in Court for you.

For information about how to opt out of the class, please review the Long Form Notice. If you ask to be excluded from the Class and money is later awarded, then you will not get money from this lawsuit. But you would keep any rights you may have to sue Defendants on your own about the same legal claims in this lawsuit.

The deadline for exclusions is December 14, 2018.


IMPORTANT DOCUMENTS

Long Form Notice

Plaintiffs' Amended Class Action Complaint

Defendants' Answer to Plaintiffs' First Amended Complaint

Court's Opinion and Order Granting in Part and Denying



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